Online survey experiments
 

SMMX21: Research methods in social science VT25

nils.holmberg@iko.lu.se

Presentation

  • strategic communication
  • branding, marketing
  • quantitative methods


  • cognitive science
  • visual attention
  • web experiments

Canvas page

Overview


create survey experiment

  • research question, theory, hypotheses
  • measurements, conditions, AB-test
  • participants, random assignment

analyze experiment data

  • hypotheses, infer causal effects
  • dependent, independent variables
  • compare means, t-test, distributions

Survey design

Survey experiment

 

some test

Descriptive analysis

Inferential analysis

Analysis software

Let’s build!